Satya Paul collections are inspired by nature

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Published: 07th June 2011
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Satya Paul was born in Pakistan and came to India during the partition. Satya Paul is the founder of the two best fashion stores in India i.e. Heritage and L’affaire. These stores are very popular since the 70’s era. It is Satya Paul’s son Puneet Nanda and his two partners who carried forward this legacy of brand Satya Paul in the fashion industry.

Satya Paul is a renowned name in women’s wear especially giving us the innovative ways of draping the very Indian sari and salwar kameez. The designs of Satya Paul are inspired by Nature. One can notice that the designs of Satya Paul are taken from movement of wind, birds, animals, colours of flowers as well music, sculptures and paintings. The brand Satya Paul has given women’s clothing a new definition.

The brand Satya Paul is the supporter and the promoter of various crafts of weaving in India along with introducing new technologies to it which can be seen in the designs displayed in the collections of Satya Paul. Satya Paul is also believed to be inspired by classical art forms such as calligraphy. The brand Satya Paul consists of various products such as saris, bridal wear, western wear, fusion wear, as well as scarves, bags, accessories and fabrics. In fact, Satya Paul has an exclusive outlet for ties known as Tie bar.

In a fashion week wherein Satya Pual showcased his collection displayed feminine and glamorous mélange of saris, lehengas, tunics, ball room gowns and kaftans. The fabrics used in the garments were the luxurious and exotic chiffon, crepe, georgette, satin along with textured taffeta and organza. The clothes displayed an air of oil painted looks and were adorned with mirror work, beads, jewels. The collection was given a marine look by using colours such as green, black and white and navy blue.

The brand Satya Paul is very well known in countries like Japan, UAE, France, Italy, Germany and UK. Also, Satya Paul stores are spread across India in cities like New Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, Baroda, Lucknow, Amritsar, Chandigarh, Ludhiana, Indore, Pune, Jalandhar and Durgapur.

Label24 is a Dubai based fashion shop. The collection at the store comprises of 24 different fashion designers such as Satya Paul,Neeta Lulla, Priya Kataria Puri, Resham Lalwani and many more from across the Globe.

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